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The FTTH Council is pleased to announce that Broadband Multimedia Marketing Association's Ellis D. Hill will be the 2010 Keynote Speaker for FTTH - All Fiber, All the Way!!
Ellis Hill founded Research First in 1987 after spending 12 years at AT&T and BellSouth. Research First has consulted for every major Telco in the US and Canada and many foreign PTTs. They have conducted annual seminars on broadband service marketing and sales, voice products marketing and sales, sales and care channels, and alternate sales channels since that time. In 1999, Ellis incorporated The Telemessaging Industry Association (TMIA) and Research First managed the organization until 2003. In 2003, Ellis incorporated the Broadband MultiMedia Marketing Association (BMMA) and Research First has served as the organization’s executive director since that time. The BMMA’s membership includes 27 member companies that are major service providers in the US and Canada and their major vendors. |
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During his 12-year career at BellSouth, Ellis served as a Group Product Manager (Director), ESSX (Centrex) Product Manager, CCS Product Manager, TouchStar/CLASS/ACCS Product Manager, District Public Relations Manager, Commercial Manager, and Plant Foreman. In his position as Group Product Manager, Ellis also managed the Market Research function for BellSouth’s Consumer and SBM Lines of Business.
Ellis and his team directed the first SS7 network services trials in the world that initially included Caller ID and CLASS and later included enterprise services such as LATAwide Centrex and VPNs. He and his team then planned BellSouth’s deployment of these SS7 services. Ellis was a founding member of the International CLASS Advisory Forum, which helped design and promote the current standardized set of CLASS services. Ellis developed and wrote BellSouth's Market Trial Plan Guidelines for new product introductions and was also one of the authors of the Product Management Process used in BellSouth.
In 1989 Ellis co-founded Rochelle Communications, Inc., a telecommunications test and measurement manufacturing company. He served the company as CEO and serves today on its board of directors. Ellis also founded a lawn and garden retail store, a recreation business, a real estate partnership, and gift shop. Ellis was an adjunct faculty member at Mississippi State University teaching 300 level management courses from 1977 to 1981. He currently serves as an Affiliate Faculty member for Huntingdon College teaching management courses.
Prior to joining AT&T in 1976, Ellis served 5 years in the US Army most of which was spent in Europe as a Company Commander, Adjutant, Executive Officer, and Platoon Leader. His last assignment was as the Operations Research & Systems Analysis Officer for the US Army Logistics School at Fort Lee, VA.
Ellis and his wife, Lynn, have one daughter, Jennifer Hill Baxter, who is Vice President of R&D Business Decisions for GlaxoSmithKline. Ellis received a Master of Science Degree in Business Administration from Boston University in 1975 and a BSBA degree from the University of Southern Mississippi in 1972. |